Welcome to AFFTA, the sole trade organization for the fly-fishing industry. Our mission is to promote the sustained growth of the fly fishing industry by:

1) Growing demand for fly-fishing products by attracting an ever expanding audience to the sport

2) Promoting better business practices and professional development opportunities for members

3) Providing a clear, loud voice to elected officials and government agencies on issues ranging from the protection and rehabilitation of fly-fishing habitats to tax related issues important to the fly-fishing community

Read more about us here.


Fishpond, Inc. Announces New Additions To It’s Sales Team

Denver, Colo. (November 13, 2014) – Fishpond, Inc., creators of high quality fly-fishing and outdoor travel gear and accessories, announces several new additions to its respected sales team. Effective immediately, fishpond welcomes Jamie Lyle and Alex Ramirez covering four western states and Ruben … Continue reading

Umpqua Promotes Brian Schmidt to Fly Manager to Lead Fly Innovation & Quality

Umpqua Promotes Brian Schmidt to Fly Manager to Lead Fly Innovation & Quality LOUISVILLE, CO — Umpqua has announced that Brian Schmidt has taken over the Fly Manager role for recently retired Bruce Olson. In his new role at Umpqua, Brian … Continue reading

AFFTA Holds Inaugural Dealer Summit

The American Fly Fishing Trade Association recently held the inaugural Dealer Summit, an added benefit to AFFTA members to provide valuable business knowledge, marketing tips, networking opportunities and much more. Nearly sixty attendees traveled to Aspen, Colorado October 20-23, 2014 … Continue reading

Mark Harbaugh Joins AFFTA Ex-Officio Board

Mark Harbaugh, Patagonia’s global sales manager of fish, has joined AFFTA’s Ex-Officio board.  We are keen to have his experience and leadership advising the organization as we grow.  Mark shared a brief bio of his experience and career path, welcome … Continue reading