Bart Bonime, a longtime fly-fishing and outdoor veteran, has taken the helm at Patagonia’s fishing division, where he will be responsible for product, marketing, and sales strategies for the company’s angling lines, both in the U.S. and overseas.
Bonime comes to Patagonia from his post as Vice-President of Vast International, USA, based in Portland, OR. He also served as a Vice-President at Redington LLC, an apparel leader in the fly fishing market, and is founder and former president of Go Fish Corporation, one of the country’s largest outdoor T-shirt and accessories distributors. Bart spent close to ten years at Columbia Sportswear, leading their hunting and fishing merchandising efforts, as well as heading up their advertising and promotions efforts.
As you might imagine, Bart is passionate about fly fishing. “Patagonia is well-positioned to bring great quality products to a growing market,” said Bonime in a recent interview from his office at Patagonia’s Ventura, California headquarters. “I am particularly excited about the opportunities presented to us internationally, and the contribution Patagonia’s fly fishing line can make towards the company’s overall commitment to environmental responsibility.”