Friday, July 18: 10:00 a.m. – 11:00 a.m.
Retailer Roundtable: Lady Anglers: What They Buy and Why
Presented by Hilary Hutcheson of Outside Media, Lise Lozelle of Maven Fly, Diane Bristol of Simms Fishing Products, Patagonia guide Rachel Finn, David Leinweber of Angler’s Covey and more!
PRESENTED BY AFFTA
Women make over 80% of all purchasing decisions in the average American household. Yet, the fly fishing industry often fails to market, develop and sell women’s specific angling gear. This panel of retailers and professional fly anglers will delve into what draws women to the sport, what gear they covet, what products are moving for women and what retailers can improve upon to better tell the story of fly fishing to female consumers. Learn first-hand about what women want, and dial up your ability to more effectively target the female angling consumer from product selection to marketing efforts.
Wednesday, July 15: 11:00 p.m. – Noon
Conservation and Your Bottom Line- it’s more than just philanthropy, it’s good for business
Presented by Chris Wood CEO of Trout Unlimited
Conservation is much more than simple philanthropy—as some of the more prominent members of this association clearly understand, doing right by our rivers and streams is good for business. TU’s President and CEO Chris Wood will share some success stories from TU’s fly fishing industry partners who give back to the resource on which they and their customers depend. He’ll talk about how investing in conservation creates long-term relationships with customers and the fly fishing community that will pay dividends for years—maybe even generations.
It’s not by coincidence that the most successful retailers in the fly fishing industry attend the annual industry trade show each and every year. These retailers have a “game plan” in mind while they’re at IFTD, take what they learn and apply it to their business. On Tuesday July 15, 2014 at 4pm in room #209A, Art Webb CEO of BCF will be the guest speaker at the Orange County Convention Center Orlando, Florida. Space will be limited to 50 attendees and requires a $75.00 deposit which will be FULLY REFUNDED if you attend the seminar. To reserve your space contact AFFTA’s membership director Callie Bassett firstname.lastname@example.org or call 406-522-1556. Space can also be reserved on-line here.
Why They Buy.
The real truth about consumer buying psychology and behavior — and what to do about it.
In this two hour session, we will learn about the 7 deep-rooted Evolved Psychological Mechanisms that ultimately drive human behavior — especially purchase behavior. Armed with that knowledge, we’ll then look at how this applies to the three generations that presently drive our industry: Boomers, GenX and Millennials. Finally, we’ll discuss practical — and tactical — application of these insights across each of today’s key marketing and communication channels.
President & CEO, BCF
With 32 years in the travel marketing business, Art has guided brand and marketing efforts for Attractions, Theme Parks, Historical Destinations, State Tourism Organizations, Mountain and Beach Destinations, Luxury Hotels, Business Traveler Hotels, Caribbean Destinations, Fishing Lures, Fly Fishing Lodges, Ski Resorts, Olympic Snowboard Teams, Travel Insurance, Aquariums, Restaurants, Golf Resorts, Convention Centers, and Travel Conferences. A frequent and energetic speaker possessing a rare blend of creativity and business sense, Art has shared his unique perspective on travel marketing via speaking engagements with: USTA Marketing Outlook Forum, USTA’S Educational Seminars for Travel Organizations, The Caribbean Tourism Annual Conference, the Central Reservation Association of Destination Resorts, The Virginia Tourism Annual Governor’s Conference on Tourism, The Assembly, and the Mountain Travel Symposium.
President / CEO