Friday, July 18: 10:00 a.m. – 11:00 a.m.
Retailer Roundtable: Lady Anglers: What They Buy and Why
Presented by Hilary Hutcheson of Outside Media, Lise Lozelle of Maven Fly, Diane Bristol of Simms Fishing Products, Patagonia guide Rachel Finn, David Leinweber of Angler’s Covey and more!
PRESENTED BY AFFTA
Women make over 80% of all purchasing decisions in the average American household. Yet, the fly fishing industry often fails to market, develop and sell women’s specific angling gear. This panel of retailers and professional fly anglers will delve into what draws women to the sport, what gear they covet, what products are moving for women and what retailers can improve upon to better tell the story of fly fishing to female consumers. Learn first-hand about what women want, and dial up your ability to more effectively target the female angling consumer from product selection to marketing efforts.