To Promote the Sustained Growth of the Fly-Fishing Industry
AFFTA’s Strategic Objectives:
- Grow Consumer Demand for Fly Fishing Products and Services
- Enhance the Growth and Professionalism of Fly-Fishing Business
- Support the Protection, Enhancement and Restoration of Fishing Waters
AFFTA is currently working on a number of important strategies to accomplish the organization’s objectives. Some of the main initiatives are summarized herein:
- To enhance the growth and professionalism of fly-fishing businesses, AFFTA is strengthening and growing the industry trade show, delivering relevant industry research, offering professional development opportunities and distributing the industry’s e-newsletter, On The Fly.
- To support the protection, enhancement and restoration of fishing waters, AFFTA works closely with affiliate organizations to advance issues important to the fly-fishing industry.