Lise grew up in Ann Arbor, Michigan chasing adventure, skiing both water and snow, cycling and most recently surfing plus of course fly fishing. Her passion for fly fishing quickly led to a frustration with the lack of good clothing options for women. This in turn, led to her founding of Maven Fly late 2012. The mission of the company is to marry fashion + function in outdoor clothing designed just for women. In addition to Maven Fly she does project work for Casting for Recovery, a nonprofit that provides fly fishing retreats for breast cancer survivors. Before Maven Fly she spent years working in the marine industry with her brother at Tempress Products, a family business. Lise has a background in marketing and promotion with a focus on brand building. She graduated from the University of Arizona, then moved to Chicago, followed by Dallas before settling down in Austin, TX. In addition to being an entrepreneur, she’s mom to one amazing daughter with special needs, who’s determination and strength are a constant reminder that anything is possible.