Jeff Patterson is the Director of Sales & Marketing for Montrose, CO based Abel and Ross Reels as well as Executive VP of Abel. A lifetime fisherman, Jeff joined Abel Reels in 1992 as a customer service representative, and over the years graduated through several roles in the company until appointed to his current position. After Abel parent company Mayfly Outdoors acquired Ross Reels in 2014, he was asked to utilize his experience in the fly fishing industry to help lead the multi-brand sales team they are now.
Jeff moved to Montrose, CO with his wife Debbie, their two teenage sons, and two crazy dogs in 2016 as Abel Reels relocated their California machine shop to a much fishier place at the longtime factory home of Ross Reels . He loves his new trouty surroundings on the Western Slope of the Rockies, but saltwater fly fishing adventures are still his true passion.