Employed at Umpqua for the last sixteen of Umpqua’s 45 year history, Brent has spent every working day tackling the challenges of helping retailers succeed through better product, manufacturing, distribution, delivery, innovation and promotion. Having worked in sales, production and operations at Umpqua, now as Director of Product, applying all of that experience and knowledge to new product development has helped Umpqua see fresh growth and a new excitement about the future.
For all of these years Brent has largely been behind the scenes at Umpqua, tirelessly working to make sure Umpqua’s history of making the most SKU intensive category in fly-fishing as painless as possible for customers. A love of flies is what brought him to Umpqua and is also what keeps him there. He has been lucky enough to collaborate on bringing some of the most innovative products to market in our industry working with great innovators like “Copper John” Barr, Charlie “Ju Ju” Craven and Blane “Game-Changer” Chocklett.
With a degree in Biology (USD) and Masters in Business (CU – Leeds), he could be working in other industries and probably making more money, but Brent has made a commitment to Umpqua, our industry, and our natural resources out of a love for our sport.