Employed at Umpqua for the last sixteen of Umpqua’s 45 year history, I have spent every working day tackling the challenges of helping retailers succeed through better product, manufacturing, distribution, delivery, innovation and promotion. Having worked in sales, production and operations at Umpqua, now as Director of Product, applying all of that experience and knowledge to new product development has helped Umpqua see fresh growth and a new excitement about the future.
For all of these years I have largely been behind the scenes at Umpqua, tirelessly working to make sure Umpqua’s history of making the most SKU intensive category in fly-fishing as painless as possible for customers. A love of flies is what brought me to Umpqua and is also what keeps me. I have been lucky enough to collaborate in bringing some of the most innovative products to market in our industry working with great innovators like “Copper John” Barr, Charlie “Ju Ju” Craven and Blane “Game-Changer” Chocklett.
With a degree in Biology (USD) and Masters in Business (CU – Leeds), I could be working in other industries and probably making more money, but have made a commitment to Umpqua, our industry and our natural resources out of a love for our sport. You all know what I’m talking about! I hope to bring that same tireless commitment to the industry through AFFTA. Umpqua has a history of giving back through service on the AFFTA board and I look forward to continuing that tradition.
Director of Product