Umpqua Promotes Brian Schmidt to Fly Manager
to Lead Fly Innovation & Quality
LOUISVILLE, CO — Umpqua has announced that Brian Schmidt has taken over the Fly Manager role for recently retired Bruce Olson. In his new role at Umpqua, Brian will continue to be responsible for assuring the quality of Umpqua flies, sourcing fly-tying materials, and playing the key role in selecting the new fly patterns to be introduced into Umpqua’s vast offering of flies. He will also head up Umpqua’s Signature Fly Designer Royalty Program, the first program of its kind in the industry that recognizes, rewards and promotes fly designers for their creativity.
“It’s an honor and privilege to work so closely with the most creative and innovative minds in fly tying and to continue to focus on the traditions and ideals that Dennis Black founded this company upon.” — Brian Schmidt, Fly Manager, Umpqua Feather Merchants
Brian became a fly junkie at an early age, cutting his teeth on the limestone creeks of Southeastern Pennsylvania. After attending Penn State University with a focus on “the drag free drift,” Brian moved to the Front Range of Colorado in 2002 where he worked as a guide and managed the Fly Tying Department at Front Range Anglers. In 2006 Brian started working for Umpqua handling new fly development and quality control. Since that time Brian has created and introduced some of the most innovative warm-water flies ever seen in fly-fishing including the Schmidterbug, Schmidterbait and SpookR, along with many other unique and effective trout patterns.
“Brian has one of the most creative and productive minds in fly tying. This, along with his drive for nothing but the best, aligns perfectly with Umpqua’s history of innovation and quality. I believe Brian will continue Umpqua’s distinguished tradition of creating and introducing industry-changing flies as Umpqua has with famous tiers like Kaufmann, Barr, Craven, Mercer, Wulff, Dennis, Morrish, etc., over our 42 year history.”
— Brent Bauer, Director of Product Management, Umpqua Feather Merchants