AFFTA is excited to announce a change in our former Advisory Board. The Advisory Board has been transitioned into an Ex-officio Board role, participating as full board members, but without voting rights. These positions will be appointed for one-year terms. This transition will provide AFFTA with a greater voice, guidance and support from industry professionals.
Our first Ex-officio board member is David S. Heller, his biography is listed below and we are keen to welcome David aboard!
David brings more than 25 years of Outdoor Industry experience to the AFFTA board, including past President and Co-Owner of Ross Reels USA / Ross Worldwide Outdoors, and most recently working with Winston Rod Company as Vice President of Sales and Marketing. David has previously served as AFFTA’s Vice Chairman, lead the change in Board nominating procedures to support greater Board diversity and most recently work with AFFTA’s EXCOM to revise industry bylaws that better support transparency and Member equality.
David earned his B.A. in English literature from Colorado College and a minor in finance and marketing from the University of London. He is community-minded and is committed to making a difference in the world. In this spirit, David has held or currently holds board of director positions with Susan G. Komen Breast Cancer Foundation, Rocky Mountain Research and Injury Prevention Institute and River Reach Youth Initiative; an organization focused on the preservation of Colorado’s South Platte River Valley though education and youth volunteer participation. David is an avid fly fisherman, bird hunter and horseback field trailer. He is also an avid triathlete and ultra marathoner who recently finished his first full Ironman.