Angler’s Covey is Hiring

Work in your passion!

Angler’s Covey is hiring full and part-time positions.

For more than 30 years Angler’s Covey has delivered quality services, products and expertise that enhance the experience of the fly fishing angler. Our goals are to provide the best value possible to our customers and to promote and grow fly fishing in our community. We want to invite people into the adventure of fly fishing and serve them in their journey. This philosophy has helped us grow to one of the largest fly shops in the world.

This growth has created a need to hire a few key members to help deliver a positive, rewarding guest experience that extends beyond the visit to the store or our website.

If interested or if you know of someone interested, please forward this information.

Details are found at

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AFFTA Sets Dates/Location for 2015 Dealer Summit


The American Fly Fishing Trade Association board has voted on location and dates for the second annual Dealer Summit, an immensely successful educational and networking event aimed at supporting fly fishing retailers nationwide. The 2015 AFFTA Dealer Summit will be held in Bozeman, Montana on October 12-15, 2015.

The Dealer Summit will be held in downtown Bozeman with accommodations offered at The Element by Westin. The Element is a brand new facility slated to open in July of 2015. Both the hotel and the meeting space will be within walking distance to Bozeman’s lively nightlife including a myriad of restaurants, bars and shops. Additionally, angling opportunities abound at the nearby famed fisheries of the Gallatin, Madison and Yellowstone rivers.

The AFFTA Dealer Summit is a retailer event geared to moving their business, and the sport and industry of fly fishing, forward. Seminar speakers, networking and roundtable discussions are the cornerstones of the Dealer Summit, as well as engagement with the manufacturers and organizations that sponsor the event. A sampling of seminar topics from 2014 included inventory management, employee retention, marketing and social media strategies, conservation issues and much more.

Tucker Ladd, chairman of the AFFTA board and owner of Trout’s Fly Fishing in Denver remarked, “As an organization, AFFTA is delighted to continue the Dealer Summit for a second year and offer this great business benefit to our retailers. After the 2014 Dealer Summit I returned to the shop and implemented much of what I learned immediately. It was an invaluable experience and I’m excited for what 2015 will bring!”

Registration, hotel information and seminar speakers/topics will be announced in the coming weeks. For more information please call 406.522.1556 or email

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JD High Country Outfitters is Hiring


Seasonal (May – September) Full Time hourly position with potential to become Year Round.

About Us: Born of the merger of High Country Flies and Jack Dennis Sports, established in 1974 and 1972 respectively, we have been serving the needs of local and visiting anglers
in the Jackson Hole area for over four decades. JD High Country Outfitters is founded onJack Dennis 7
the principles of consistently offering the finest products in the industry, combined with an emphasis on knowledgeable staff and excellent customer service. Located on the town square in Jackson Hole, Wyoming, we are a complete Outdoor Store with Fishing, Hunting, Camping and Outdoor clothing departments.


Position: We are in need of knowledgeable and enthusiastic fly shop employees that have a strong work ethic, are dependable and self-motivated to provide our customers with the highest level of service. We offer a fun, but demanding, work environment that requires employees to be professional and work well with others on the “team”.


  • Assisting customers with all fishing needs
  • Educate and suggest gear for purchase in shop
  • Rigging and maintaining customer gear
  • Demonstrate knots, casting and fly fishing technique
  • Providing customer with accurate local fishing information
  • Sell and book guided fishing trips and casting lessons
  • Check out/Check in rental equipment. Maintain rental equipment
  • Sell licenses
  • Writing fishing reports for in store display and website
  • Assist with receiving, pricing and merchandising inventory
  • Maintain a well merchandised and presentable retail environment
  • Opening/Closing of POS and reconciliation


  • Excellent Customer Service skills
  • Present yourself in professional manner
  • Friendly, outgoing and able to work well with others
  • Knowledge of fly fishing, flies and products
  • Basic Computer skills
  • Multi Task in fast paced work environment
  • Ability to work long hours, weekends and holidays
  • Physical demands of being on feet all day, and ability to lift 50lbs.
  • Knowledge of fly tying a plus
  • Knowledge of camping, hunting and firearms a big plus

Compensation: Hourly pay DOE.
Perks include equipment sales promotions, employee purchase programs, monthly store wide sales performance bonuses. The biggest perk is living and working in one the best fly fishing destinations in the world.


How to Apply: Please send us your resume to begin the application process. Position finalists will be contacted for phone or in person interview, depending on your location. Resumes and any questions can be sent to


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TrueFlies Limited Edition Bonefish and Tarpon Trust Bokeelia Shirt


Wear your heart on your sleeve …and your chest with the new TrueFlies limited edition BTT embroidered Bokeelia shirt.

The TrueFlies Bokeelia shirt is 100% woven Nylon Supplex, it offers SPF 30 sun protection, is moisture wicking, and stain resistant. It’s emblazoned with the Bonefish and Tarpon Trust logo, and ALL proceeds go to Bonefish and Tarpon Trust.

Now’s your chance to give a Bonefish, Tarpon, and Permit a “high five” for all of the enjoyment they bring to your life, and score a great shirt made for keeping you fashionable, and functional out in the elements.

These shirts are only available on BTT’s online store, for more information go to:

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AFFTA Fisheries Fund Announces First Grant Recipients

FisheriesFund_Logo_Blue_Black Resized

The American Fly Fishing Trade Association and the AFFTA Fisheries Fund board are pleased to announce the inaugural gifting recipients. The Fisheries Fund was established with revenue derived from the International Fly Tackle Dealer show to support fisheries conservation and education efforts. The Fisheries Fund will soon receive non-profit status, at which point the general public will be invited and encouraged to donate to the AFFTA Fisheries Fund to further the Fund’s capabilities to support important work which will preserve and protect our fisheries and grow fly fishing anglers.

*The Freshwater Trust was award funds to support their work restoring steelhead and salmon habitat in the Big Sandy River Basin of Oregon.

*National Trout Unlimited 5 Rivers Program was also gifted to support their important work engaging college –aged youth in fly fishing.

*The Utah Stream Access Coalition was supported in their tireless work for public access on their waterways.

*Montana Trout Unlimited’s advocacy work regarding a proposed mine near the iconic Smith River fishery was supported.

*Alaska Conservation Foundation’s continued work to permanently end threats of drilling and mineral extraction in the famed Bristol Bay of Alaska was also chosen.

“AFFTA and the Fisheries Fund are extremely pleased to support the great work being done by all of these organizations to further the sport and industry of fly fishing,” stated AFFTA board chairman Tucker Ladd. AFFTA will be reporting on each project’s progress as the year unfolds, and will be evaluating new Fisheries Fund applications throughout 2015.


For more information or to apply for an AFFTA Fisheries Fund grant, please visit:

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AFFTA Forms Fisheries Fund Non-Profit

FisheriesFund_Logo_Blue_Black Resized

In late December 2014 the American Fly Fishing Trade Association formally formed the AFFTA Fisheries Fund, a funding group dedicated to supporting organizations and projects focused on fisheries conservation and education. The Fisheries Fund was initially funded with revenue dollars from the International Fly Tackle Dealer trade show, which is the annual fly fishing trade show AFFTA organizes and facilitates.

The Fisheries Fund, formally the AFFTA Grant Committee, is now its own entity with its own board of directors. The AFFTA Executive Committee oversees final granting decisions for the Fisheries Fund. The Fisheries Fund recently filed for 501(c)3 status with the IRS.

The Fisheries Fund board of directors includes Tucker Ladd of Trout’s Flyfishing, Jim Klug of Yellow Dog Flyfishing Adventures, Ben Kurtz of Fishpond, Dustin Carlson of Fishwest, David S. Heller formerly of Ross Reels, and Ben Bulis President of AFFTA. Ladd remarked, “We are eager to have the Fisheries Fund underway, and we have already received many worthy grant applications. We are extremely keen to directly support work being done on behalf of fisheries conservation and education issues.”

The Fisheries Fund grant application can be accessed off the AFFTA website at: The Fisheries Fund board will be convening regularly throughout the year to evaluate and gift selected applications. After receiving non-profit status approval, the Fisheries Fund will soon be open to direct, tax-deductable donations from AFFTA members and the general public, and these dollars will go directly to organizations and projects that impact fisheries and grow new anglers.

“The Fisheries Fund is a long-term goal of the AFFTA board that we are delighted to bring to fruition. This is an opportunity for anyone whose vocation or avocation includes fishing to support and foster the sport and industry they hold dear,” stated Fisheries Fund board member Jim Klug.

The Fisheries Fund board will be announcing the first grant recipients in the coming days. For more information please visit:

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Bipartisan Public Lands Bills Pass, Protect Vital Angling Waters

Today, our elected federal officials worked together to ensure that our children and our children’s children have spaces to fish, hunt and camp in some of the most scenic places in Montana.  Senators Tester and Walsh and Representative Daines worked cooperatively together to pass the North Fork Watershed Protection Act, as well as the Rocky Mountain Front Heritage Act.

The North Fork Watershed Protection Act ensures that the North Fork of the Flathead River, one of the few remaining bull trout fisheries, will be protected from future oil and gas leasing near Glacier National Park.  The Rocky Mountain Front Heritage Act is a made-in-Montana bill, which will protect one of the last best places to hunt, fish and watch wildlife through additions to the Bob Marshall Wilderness and other designations.

“Our membership is pleased to see our elected officials working together to create policy that benefits all Montanans,” AFFTA president Ben Bulis stated.  “The outdoor industry accounts for 64,000 jobs and $5.8 billion in Montana alone.  We are encouraged to see our senators and congressman protecting one of our bright spots economically.  It just makes good sense.”  AFFTA members are comprised of fly fishing retailers, manufacturers, guides and outfitters whose livelihoods are directly tied to healthy fisheries, and access to them.

AFFTA board member and Montana businessman Jim Klug of Yellow Dog Flyfishing Adventures noted, “My waders will eventually need to be replaced, as well as my drift boat.  However these lands and waters withstand the test of time.  I’ll be able to take my sons and daughter fishing and camping on these lands for years to come.  I can’t imagine a better Christmas present for all Montanans than that.”

There is still more work to be done nationally and here in Montana.  AFFTA is a keen supporter of full funding for the Land and Water Conservation Fund, a successful program that will expire next September without reauthorization by Congress.   The organization is also keeping a weather eye on the proposed Black Butte Mine and the potential adverse effects that project would have on the iconic Smith River.  However Bulis stated these bills are a step in the right direction, “AFFTA wishes to express our sincere thanks to Sen Tester, Sen Walsh & Rep Daines for working together, and putting Montana first.  Job well done.”


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Two New Board Members Join AFFTA Board of Directors

The American Fly Fishing Trade Association (AFFTA) recently said goodbye to two board members, Ian Crabtree of Scott Fly Rods and Bruce Chard, longtime guide in the Florida Keys. The entire AFFTA board and staff thanks them for their years of service, and are immensely grateful for their devotion, knowledge and leadership they each brought to the AFFTA board on behalf of the industry they are passionate about.


With two seats to fill, the Executive Committee voted to fill their seats with Steve Bendzak, Vice President of Sales at Simms Fishing Products and Dr. Brandon Shuler, Oceans Advocate for The Oceans Conservancy and also freelance angling journalist. Bendzak has a long and rich history in the outdoor and fishing industry at both Simms and previously with Ex Officio. Shuler rounds out his conservation day job with award-winning journalism and photography as well as molding young minds as a professor.


AFFTA board chairman Tucker Ladd was eager to welcome both Shuler and Bendzak aboard, “I’m thrilled that both Steve and Brandon were able to fill these board vacancies with such short notice. The wealth of knowledge brought by both individuals is a huge win for the AFFTA Board of Directors, as well as the fly fishing industry as a whole.”

AFFTA president Ben Bulis stated, “I’ve been lucky enough to get to work with both Steve and Brandon over the past year, and could not be more pleased to have them on the AFFTA board, lending their experience to our mission of moving the sport of fly fishing forward.”

The AFFTA board of directors convenes four times annually, the next board meeting will be in Somerset, New Jersey on January 22nd immediately preceding The Fly Fishing Show – Somerset. Sitting board members include: Tucker Ladd (Trout’s Flyfishing), Larry Barrett (Far Bank – Sage/Redington/RIO), Tom Sadler (Outdoor Writer’s Association of America), Chris Hunt (Trout Unlimited), Jim Klug (Yellow Dog Flyfishing Adventures), Jennifer Lavigne (Waterworks-Lamson), Ben Kurtz (Fishpond), Dustin Carlson (Fishwest), Brian Westover (WestWater Products), Riley Cotter (Umpqua Feather Merchants), Michael White (Blue Ribbon Reps) and Colby Trow (Mossy Creek Flyfishing). There are also two Ex-Officio board members: David S. Heller and Mark Harbough (Patagonia).

AFFTA advocates for and promotes the sustained growth of the fly fishing industry. By igniting consumer demand for products and services, providing businesses the tools to be successful, and advocating for access, protection and restoration of fishing waters, we will continue to enhance the passion and profitability of the sport of fly fishing.

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Fishpond, Inc. Announces New Additions To It’s Sales Team

Denver, Colo. (November 13, 2014) – Fishpond, Inc., creators of high quality fly-fishing and outdoor travel gear and accessories, announces several new additions to its respected sales team. Effective immediately, fishpond welcomes Jamie Lyle and Alex Ramirez covering four western states and Ruben Breitkreutz, Stéphane Pelchat and Bob McKenzie in Canada.

Jamie and Alex run Outdoor Specialty Products and represent Sage, Redington, and RIO in addition to fishpond in the fly fishing space for California, Arizona, Hawaii and Nevada.

“We know the quality of the people behind fishpond and their commitment to design innovation, quality product, reliable supply, and resource stewardship, so we are excited to be working with such an innovative and authentic brand,” says Jamie Lyle.

Ruben Breitkreutz will represent fishpond in British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, and the Northwest Territories. Agence Pelchat, lead by Stéphane, with help from Chris Leger, will manage fishpond for Quebec, New Brunswick, Nova Scotia, and Newfoundland. Bob McKenzie will represent fishpond in Ontario.

“Adding quality reps with years of experience in the fly fishing industry in these key regions will help grow the fishpond brand to an expanded audience,” says fishpond co-owner Will Kurtz.

About fishpond:

Fishpond is a worldwide brand of products designed and manufactured for fishing and outdoor enthusiasts. Fishpond was created with the philosophy that innovation, design and a responsibility towards the environment from which we draw our inspiration is critical to our success.

For more information, visit www.fishpondusa.comConnect with us via Facebook and Instagram.

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Umpqua Promotes Brian Schmidt to Fly Manager to Lead Fly Innovation & Quality

Umpqua Promotes Brian Schmidt to Fly Manager
to Lead Fly Innovation & Quality

LOUISVILLE, CO — Umpqua has announced that Brian Schmidt has taken over the Fly Manager role for recently retired Bruce Olson. In his new role at Umpqua, Brian will continue to be responsible for assuring the quality of Umpqua flies, sourcing fly-tying materials, and playing the key role in selecting the new fly patterns to be introduced into Umpqua’s vast offering of flies. He will also head up Umpqua’s Signature Fly Designer Royalty Program, the first program of its kind in the industry that recognizes, rewards and promotes fly designers for their creativity.

“It’s an honor and privilege to work so closely with the most creative and innovative minds in fly tying and to continue to focus on the traditions and ideals that Dennis Black founded this company upon.” — Brian Schmidt, Fly Manager, Umpqua Feather Merchants

Brian became a fly junkie at an early age, cutting his teeth on the limestone creeks of Southeastern Pennsylvania. After attending Penn State University with a focus on “the drag free drift,” Brian moved to the Front Range of Colorado in 2002 where he worked as a guide and managed the Fly Tying Department at Front Range Anglers. In 2006 Brian started working for Umpqua handling new fly development and quality control. Since that time Brian has created and introduced some of the most innovative warm-water flies ever seen in fly-fishing including the Schmidterbug, Schmidterbait and SpookR, along with many other unique and effective trout patterns.

“Brian has one of the most creative and productive minds in fly tying. This, along with his drive for nothing but the best, aligns perfectly with Umpqua’s history of innovation and quality. I believe Brian will continue Umpqua’s distinguished tradition of creating and introducing industry-changing flies as Umpqua has with famous tiers like Kaufmann, Barr, Craven, Mercer, Wulff, Dennis, Morrish, etc., over our 42 year history.”

— Brent Bauer, Director of Product Management, Umpqua Feather Merchants

Brian Schmidt Pic

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