Bozeman, Montana September 17, 2015: The American Fly Fishing Trade Association is pleased to announce the hiring of Jess McGlothlin as communications director.
“McGlothlin is no stranger to the fly fishing industry, her dedication and passion for the industry is evident in her work ”, said AFFTA President Ben Bulis. Her most recent role was as outdoor copywriter at Orvis, a position that evolved to include a host of special projects and photography assignments, including photo shoots in Belize, Montana, New York, and Alaska. She has a strong history as a freelance writer and photographer—in 2009 she founded her company, Jess McGlothlin Media and has since traveled from far northern Russia to remote South Pacific atolls for various commercial and editorial assignments. She will continue to grow her freelance business while working with AFFTA.
A background including specialty fly shop, outdoor retail, lodge staff management, media development, staff newspaper positions, and conservation marketing ensures McGlothlin will be able to interface with the demands of the role. She’s been a passionate angler since flinging random things off the family drift boat as a toddler, and always eagerly explores new fishing opportunities.
“I’m thrilled to be joining AFFTA at this exciting time,” McGlothlin notes. “Our industry is undergoing significant change, and there is an opportunity for the fly-fishing community as a whole to emerge stronger and more intelligent than ever.”
McGlothlin will be relocating to Bozeman from Vermont in early October.
AFFTA advocates for and promotes the sustained growth of the fly fishing industry. By igniting consumer demand for products and services, providing businesses the tools to be successful, and advocating for access, protection and restoration of fishing waters, we will continue to enhance the passion and profitability of the sport of fly fishing.