Michael is a long tenured and respected industry sales representative; having worked for many companies within our industry. Currently, he represents Simms Fishing Products, Umpqua Feather Merchants and, hunting brand, Sitka Gear in the Northern Rockies.Michael has over 16 years of experience as an independent sales representative, with 13 of those years having occurred in the Southern Rockies. This makes him one of few independent sales representatives to cross territories. AFFTA believes this will bring a unique perspective and insight to the Board. Michael works closely with each retailer to develop a plan to enhance assortment mix, further education, improve merchandising, problem solve, and grow their business. Michael is a great listener, communicator and dedicated to being the best partner with retailers in his territory.
“My focus has always been on being the best business partner for each retailer. I listen to better understand their goals and objectives and then work very hard to help them execute upon that plan. My favorite times are when I have a chance to collaborate on something new, innovative and exciting with a retailer; particularly when it reaches their customer base. I’ve always believed the relationship between consumer and retailer is the most vital component to grow our industry. Finding new ways to build upon those relationships and, more importantly, forge new ones is a key challenge we all face in the industry. I’m excited to work with AFFTA and believe my experience as a sales representative, meaning always in the middle, will help me see each side of any issue. I trust this perspective will be found mutually beneficial for all parties involved in AFFTA and in our industry.”
Michael is now based in Bozeman, MT. Michael’s contact information is below. Please help AFFTA in welcoming Michael to the board.
Michael A. White
Michael White Ltd.
Toll Free: 1-877-889-6648